It is located 30 km from Merida. It is the first deep-sea port and the most important of the Yucatán coast. It has all the natural elements for practicing different activities and has been adapted as a tourist center.
Its beaches have white sand, are rather shallow and the waves are calm with no currents. This makes it an ideal place to practice various water sports such as windsurfing, kayaking, sailing, swimming, paddle boarding and many others.
The waterfront has restaurants with Yucatecan and seafood specialties, typical handicraft stores, live music and a panoramic view of the beautiful beach. In addition, its waters are rich in marine species, so fishing is also an option.